The Market You’re Missing
Addressing brands antigrowth strategies
TIME
10:00 AM – 11:30 AM
VENUE
Maëma Plage du Midi
FORMAT
Fireside Chat
PRESENTED BY
Dezenhall Resources
SESSION OVERVIEW
About This Session
This session examines the blind spots created by cultural distance, industry groupthink, and incomplete market understanding. Speakers will explore how brands misjudge risk, overlook valuable consumers, and leave growth on the table.
The question is simple: are today’s marketing decisions helping brands connect with more consumers, or fewer?
DATE
Wednesday, June 24, 2026
TIME
10:00 AM – 11:30 AM
VENUE
Maëma Plage du Midi
FORMAT
Fireside Chat
DURATION
90 Minutes
PRESENTED BY
Dezenhall Resources
SPEAKERS & MODERATOR
Meet the Panel
PRESENTED BY DEZENHALL RESOURCES
Brent Scher
Editor in Chief
The Daily Wire
Brent Scher is Editor-In-Chief of The Daily Wire, where he leads a team of political, investigative, and culture reporters across the country. Scher spent more than a decade as an investigative political reporter based in Washington, D.C., and now lives in Tennessee with his wife and three kids.
Anne Marie Malecha
CEO
Dezenhall Resources
Anne Marie Malecha advises Fortune 500 companies facing seemingly unsolvable problems, including competitor threats, litigation, crises, reputational risk, and other high-stakes challenges with creativity, strategy, and discretion to achieve winning outcomes.
Kim Whitler
Professor
UVA Darden
Whitler blends practitioner experience with her academic research to help boards, CEOs, and CMOs leverage marketing to build firm and individual advantage. She has published over 90 articles in top academic and practitioner outlets and serves on the editorial review boards of JM, JAMS, and the International Journal of Research in Marketing.
Josh Culling
President
Dezenhall Resources
Josh Culling, President of Dezenhall Resources, co-directs the firm’s client services and specializes in corporate strategy, public affairs, crisis management, state and federal government, and regulatory advocacy. Culling also leads Dezenhall’s grassroots, grasstops, and digital advocacy teams.
Matthew Mazzone
Chief Creative Officer
LSKR
Matthew J. Mazzone is Chief Creative Officer of LSKR, where he makes advertising for the audience the industry left behind. A 15-year veteran, his work has moved markets, voters, and culture.
Ready to join the conversation?
Attendance is complimentary and by invitation. Seats are limited.
REGISTER NOW