ABOUT THE EVENT

What's worth the walk down the beach:

Cannes Lions is the premier global gathering for senior marketers, agency leaders, media buyers, and brand strategists. It’s also a week where some of the most consequential consumer segments in the United States rarely make it onto the agenda.

We're changing that.

Across four fireside sessions, we’ll examine overlooked audiences, brand risk, and creative conformity by refocusing on consumers. Specifically, right-of-center consumers: not as a political category, but as a major economic segment brands can no longer afford to misunderstand. By bringing together a highly curated group of academics, practitioners, and media personalities, we’ll ground the discussion in facts, data, and business reality.

The industry has avoided this conversation long enough. Now it has a room.