Original Thinking in a Conformist Market
How Technology and Scale Make It Harder
TIME
4:00 PM – 5:30 PM
VENUE
Maëma Plage du Midi
FORMAT
Fireside Chat
SESSION OVERVIEW
About This Session
This session examines how scale, systems, algorithms, and organizational incentives can push brands toward the same ideas, the same language, and the same creative instincts. Speakers will explore how leaders preserve independent thinking, pressure-test assumptions, and create room for originality in environments built for efficiency.
The question is simple: when everyone has access to the same tools, who is still willing to think differently?
DATE
Wednesday, June 24, 2026
TIME
4:00 PM – 5:30 PM
VENUE
Maëma Plage du Midi
FORMAT
Fireside Chat
DURATION
90 Minutes
SPEAKERS & MODERATOR
Meet the Panel
Matthew Mazzone
Chief Creative Officer
LSKR
Matthew J. Mazzone is Chief Creative Officer of LSKR, where he makes advertising for the audience the industry left behind. A 15-year veteran, his work has moved markets, voters, and culture.
Emily McDonnell
CEO
Emily McDonnell LLC
Emily McDonnell is a creator partnerships expert, speaker and advisor who has spent over a decade shaping the creator economy at Snapchat, Google and Bumble, building creator ecosystems, communities and culture-driving partnerships globally. Named Top 30 Trailblazing Women in Influencer Marketing.
Ben Moore
Managing Director, US
Be Real
Ben Moore is BeReal's U.S. Managing Director, a digital media veteran with leadership stints at TikTok, Walmart Connect, Havas, and Dailymotion, now driving U.S. revenue and partnerships.
Dina Sameni
Content Strategy and Partnerships Manager
CapCut
Dina Sameni is a Content Strategy and Partnerships Manager at CapCut, passionate about empowering creativity through technology and helping creators turn ideas into impactful stories.
Ready to join the conversation?
Attendance is complimentary and by invitation. Seats are limited.
REGISTER NOW