Institutional Pressure
How Brands Drift From Their Core Consumers
TIME
2:00 PM – 3:30 PM
VENUE
Maëma Plage du Midi
FORMAT
Fireside Chat
PRESENTED BY
Daily Wire
SESSION OVERVIEW
About This Session
This session examines how stakeholder pressure, media narratives, internal incentives, and industry expectations can pull brands away from the consumers they exist to serve. Speakers will explore how groupthink forms, how leaders lose sight of customer priorities, and how well-intentioned decisions can become business risks.
The question is simple: are brands listening to their customers, or to the room around them?
DATE
Wednesday, June 24, 2026
TIME
2:00 PM – 3:30 PM
VENUE
Maëma Plage du Midi
FORMAT
Fireside Chat
DURATION
90 Minutes
PRESENTED BY
Daily Wire
SPEAKERS & MODERATOR
Meet the Panel
PRESENTED BY DAILY WIRE
Christine Hoffman
EVP Ad Revenue
The Daily Wire
Christine Hoffmann is the Executive Vice President of Advertising Revenue at The Daily Wire. In her current role, Christine leads the sales and sales operations teams to drive advertiser revenue, customer growth, and long standing partnerships by harnessing the power of an engaged audience and trusted hosts across platforms including Daily Wire, audio, and YouTube. Before joining The Daily Wire, Christine held positions at Google and Johnson & Johnson, where she led sales operations, sales strategy, and revenue generation.
Anson Frericks
Co-Founder
Strive Asset Management
Anson Frericks is an entrepreneur, operator, and author who builds and scales high-growth finance, consumer and healthcare companies, with deep expertise in brand strategy and value creation.
Andrew Beck
Partner
Beck & Stone
Andrew Beck is Partner at Beck&Stone, a brand consultancy. Considered a driving influence of aesthetics and communications on the American Right over the last decade, his input is valued by decision makers at cultural institutions, corporate enterprises, and government agencies.
* Additional panelist TBD
Ready to join the conversation?
Attendance is complimentary and by invitation. Seats are limited.
REGISTER NOW